{"product_id":"10-ingredient-shampoo","title":"10-Ingredient Shampoo","description":"\u003ch2\u003eINGREDIENTS\u003c\/h2\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis sulphate-free shampoo has been designed to gently cleanse the hair and not irritate the scalp using just ten ingredients.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e1. Purified water:\u003c\/b\u003e a solvent to help the other ingredients mix together. It's been purified to remove all traces of bacteria.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. Wheat protein:\u003c\/b\u003e repairs, restructures and protects hair fibres.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. Coconut Betaine:\u003c\/b\u003e derived from coconuts, works as a mild surfactant to clean hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. Glycerin:\u003c\/b\u003e derived from rapeseeds, corn and sunflowers to hydrate the scalp.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. Lauryl Glucoside:\u003c\/b\u003e a mild surfactant derived from coconuts and glucose that gently cleanses the hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e6. Salt:\u003c\/b\u003e to thicken the texture of the shampoo without sulphates or silicone.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e7. Xanthan gum:\u003c\/b\u003e a gel made from corn and beet sugar to thicken the texture of the formula.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e8. Citric Acid:\u003c\/b\u003e derived from the process of corn fermentation, it balances the pH of the formula to avoid scalp irritation.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e9\/10. Potassium Sorbate \u0026amp; Sodium Benzoate:\u003c\/b\u003e gentle preservatives to prevent bacteria growth in the shampoo, eliminating the risk of infection.\u003c\/p\u003e\u003ch3\u003eFull ingredients list\u003c\/h3\u003e\u003cp\u003eAqua (Water), Coco-Betaine, Lauryl Glucoside, Glycerin, Sodium Chloride, Xanthan Gum, Hydrolyzed Wheat Protein, Potassium Sorbate, Sodium Benzoate, Citric Acid\u003c\/p\u003e\u003cp\u003eWe regularly update the lists of ingredients used in the composition of our products. Before using our products, feel free to read the ingredients list on its packaging label to ensure that the ingredients are suitable for your personal use.\u003c\/p\u003e\u003ch2\u003eDIRECTIONS\u003c\/h2\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eApply a small amount to the roots of your hair then work it into a lather before rinsing completely.\nAs the formula is sulphate-free, it is normal for this product to foam less than other shampoos.\nHair that's used to surfactant-heavy shampoos (including sulphates like SLS) tend to get oily much faster. This is because the scalp will overproduce sebum to protect itself against the aggressive, oil-stripping sulphates.\u003c\/p\u003e\u003cp\u003eWhen the scalp is imbalanced, it will continue to produce excess sebum. The natural surfactants in the TEN shampoo won't remove the hair's natural oils, but do expect an adjustment phase where your hair may still become greasy more easily.\u003c\/p\u003e\u003cp\u003eWithin two to four weeks of use the scalp will gradually regulate its sebum production. Once your hair adjusts, using a mild shampoo will be completely sufficient to cleanse it.\nThe result? A noticeably healthier scalp and hair.\u003c\/p\u003e\u003ch3\u003eIs this shampoo suitable for your hair type?\u003c\/h3\u003e\u003cp\u003eThis sulfate-free, silicone-free shampoo is suitable for all hair types.\u003c\/p\u003e","brand":"Typology","offers":[{"title":"250ml","offer_id":33455786229899,"sku":"TEN3001-250ml-SG","price":9.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/9706\/9707\/products\/typology-Shampooing-10-ingr-dients-de-250ml_f2a09dc3-c662-4c31-89d6-146a2b2a1fae.jpg?v=1686179619","url":"https:\/\/checkout.uk.typology.com\/products\/10-ingredient-shampoo","provider":"Typology UK","version":"1.0","type":"link"}